New Cold email reply rates, counted per email and per person, with the denominator shown. Read the benchmarks

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Tool · Checklist

Outbound readiness check.

Updated 18 October 2026

Sending setup

A summary of this page, not a result.

Sending setup · in your accounts

Set up before the first send.

  • A separate secondary domainNever your main domain
  • SPF, DKIM and DMARCAuthenticated before the first send
  • Warm-upA gradual ramp, not a switch
  • Sending volumeSet in writing
  • AccountsThe domains and inboxes are yours

Most outbound stalls on something settled, or not settled, before the first email. Tick what is already true for you. The page counts it and lists what is still to do, each with the guide that explains it. Nothing you tick leaves this page.

What is already in place?

0 of 8 in place

Tick what is already true to see what is left.

Still to do

  1. The buyer is written down. Who owns the problem, at what kind of company, and who you would leave out. Ideal customer profile guide
  2. There is a dated reason to talk. Something true and specific to the buyer’s situation, not a job title. Templates, annotated
  3. Sending uses separate domains. Never your main domain, set up in your own accounts. How sending is set up
  4. SPF, DKIM and DMARC are in place. On every sending domain, checked before the first send. The 12-point check
  5. Sending volume is written down. A number per inbox and per domain, agreed before sending starts. Sending capacity calculator
  6. A qualified conversation is defined. What counts, and how many the campaign should produce, in writing. How we report
  7. Someone answers every reply. Positive, negative and “not now”, the same working day. How reply handling works
  8. Results are reported with denominators. Every figure as “X from Y”, including the ones that miss. A sample report

If most of it is still to do

That is a normal starting point, and it is the work the diagnostic and the pilot cover: choosing the segment, setting up sending, and writing down what counts. How an engagement works, including what happens if it fails

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