Pricing
Priced by the problem, not by the appointment.
Status as of 18 September 2026
We price by the problem, not by the hour or the appointment. Each stage has its own fee, and you know it, in writing, before you sign. Below: what each stage is, what sets its fee, and what happens if it doesn't work.
The three stages, compared
1 No real fee levels exist yet, so any figure we published now would be invented. Figures will appear here once the first priced diagnostics and pilots set real levels. Until then, your fee is quoted as a fixed figure, in writing, before anything is signed — and the inputs that set it are published below, so you can check our reasoning before you hear a number.
What sets a fee
We can't publish levels honestly yet. We can publish the inputs. These are what move a fee up or down, in the order they usually matter. There is no formula here and no weighting: a fee is quoted, in writing, after we've looked at your situation against these five.
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F1
How hard the buyer is to find
A named job title at companies with a public signal is cheap to source. A buyer defined by behaviour we have to infer from several weak signals is not.
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F2
How much of the infrastructure already exists
Domains, mailboxes, warm-up and CRM plumbing you already run properly are work we don’t repeat. Starting from nothing is a build.
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F3
How long the test has to run to answer the question
A threshold that needs a few hundred attempts answers sooner, and costs less, than one that needs several thousand.
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F4
How much research each message needs
One message to one segment is not the same work as a reason to talk researched per account.
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F5
How large the at-risk portion is
You can ask us to put more of the fee at risk. That moves risk to us, and the total moves with it. We agree the split in writing before you sign.
The at-risk split in F5 is the mechanism in Terms §3.2. See it worked through.
What we never charge for
We never bill hourly, and we never charge per meeting booked, because that rewards volume over fit. Pay per meeting vs retainer, compared · What B2B lead generation costs
We don't charge for the introduction if you need software built. The partner software house pays us, and we tell you so before the introduction happens. How that works.