How much B2B lead generation costs in 2026.

Published prices, by model

• Pay per meeting: $150 to $600 per appointment (Revnew); $300 to $600 per qualified meeting (SalesHive); $800 to $1,500 for verified executive meetings (Leadium).
• Monthly retainer: $4,000 to $18,000 per month (Revnew); $3,000 to $14,000 per month for outsourced SDR programs (Leadium).
• Retainer plus per-meeting fee: $3,000 to $8,000 base plus $100 to $300 per qualified appointment (Revnew); $2,500 base plus $150 to $300 per qualified meeting (SalesHive).
• Hiring an SDR in-house: $140,000 to $160,000 per productive year, fully loaded (median on-target earnings $85,000; average ramp 3.2 months) (Leadium).

Checked 26 September 2026. What each model rewards, and who carries the risk

The costs a quote leaves out

• Data and tools. Contact data, list building and sending software. Leadium puts tools and contact data for one in-house SDR at $7,000 a year (Leadium). Ask any provider whether data is included.
• Sending infrastructure. Outreach should run from separate secondary domains, each with a few inboxes. An inbox on Google Workspace Business Starter lists at $7 per user per month on an annual plan after the introductory year (Google Workspace), plus the domains themselves.
• Your team's time. Someone has to approve messages and lists, and follow up on every conversation handed over. If nobody has that time, the rest of the spend is wasted.
• Time before it works. New domains need warming up and a new segment needs testing. In-house, the average SDR ramp is 3.2 months (Leadium, citing Bridge Group).

Checked 26 September 2026.

The in-house number, line by line

• Median on-target earnings: $85,000 a year
• Benefits and payroll load: $36,300 a year
• Tools and contact data: $7,000 a year
• Management time: $20,000 a year
• Average ramp before full productivity: 3.2 months (Bridge Group data, as cited)
• Total per productive year: $140,000 to $160,000

As published by Leadium, 15 June 2026. Checked 26 September 2026.

What moves the price up or down

• Who you need to reach. The more senior the person, the higher the price: verified executive meetings are published at $800 to $1,500 each (Leadium).
• Your deal size. Per-meeting pricing is usually recommended when your average contract value is above about $25,000 (SalesHive). Below that, a meeting's price can outweigh what it's worth.
• How hard your buyers are to find. A narrow, well-defined segment costs less to reach than a vague one.
• Where the team is and how it's staffed. A dedicated team costs more than a shared one, and prices vary by country.

Checked 26 September 2026.

Work out your own number

The price that matters isn't per month or per meeting. It's per real sales opportunity, because that's the one that turns into revenue. Put your spend, meetings and conversion into the calculator and see what you're really paying. Cost per meeting calculator

What Scipioform costs

We don't publish fee levels yet, because no real ones exist and we won't invent them. We publish what sets a fee instead, so you can check our reasoning before you hear a number. Every fee is quoted as a fixed figure, in writing, before anything is signed. We never bill hourly or charge per meeting booked, and part of the pilot fee is at risk against a threshold we agree with you. What sets a fee

Sources

• Revnew, "SDR Outsourcing Cost in 2026", 13 March 2026.
• SalesHive, "Pay-Per-Meeting Models: Pricing & ROI for B2B", updated 10 July 2026.
• Leadium, "Outsourced SDR Cost in 2026", 15 June 2026.
• Google Workspace, pricing page.

The three lead generation sources are providers of the services they price. Checked 26 September 2026; re-checked every 90 days.