Resources · Tools
Tools you can check against your own numbers.
Each calculator runs in your browser and sends nothing anywhere. The templates and samples are the same ones we work from.
Synthetic demonstration — not client work or achieved results.
Weekly report · Six weeks, 3 August to 11 September 2026
The counts, with denominators.
- Attempted sends204Start
- Delivered200200 from 204
- Human replies1818 from 200
- Positive replies66 from 18
- Met the written definition44 from 6
- Conversations actually held33 from 4
- Opportunity11 from 3
Threshold 6, qualified 4. The decision: do not scale yet.
All tools
- Calculator Cost per meeting Work out your real cost per meeting booked, held and per sales opportunity, and compare a quote with what you pay now. Open
- Checklist Outbound readiness check Eight things to settle before you send. Tick what is in place and see what is still to do. Open
- Calculator Sending capacity Inboxes, emails a day and the number of different people that reaches, from your own inputs. It never suggests a volume. Open
- Benchmarks Cold email reply rates Why published reply rates disagree tenfold, and how to count yours so that it can be compared. Open
- Templates Email and reply templates Annotated first emails, follow-ups and reply handling, each with the reasoning behind it. Open
- Samples Complete sample documents A diagnostic, a teardown and a results report, on an invented company, each open in full. Open
- Reference Glossary Outbound and lead generation terms, defined the way we use them. Open
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