How we work · Sending
Sending infrastructure that is ready before the first email.
Updated 18 October 2026
- Never your main domain
- In your own accounts
- Volume and warm-up set in writing
Illustration of the work, not client work and not a result.
Sending setup · in your accounts
Set up before the first send.
- A separate secondary domainNever your main domain
- SPF, DKIM and DMARCAuthenticated before the first send
- Warm-upA gradual ramp, not a switch
- Sending volumeSet in writing
- AccountsThe domains and inboxes are yours
Why sending setup decides what happens next
- Cause 01
Reputation is shared
Everything sent from a domain builds one reputation. Cold outreach from the main domain puts proposals and customer email at risk with it.
- Cause 02
New domains look like spam
A new domain with no history and sudden volume looks like spam because it usually is. History has to be built gradually.
- Cause 03
Problems arrive quietly
By the time replies stop, a domain may already be damaged. Placement has to be checked before that, every week.
The setup, mapped
- Domain oneWarming upVolume rises slowly over weeks.
- Domain twoSendingAt the volume written down in advance.
- Domain threeRestingPlacement slipped, so it rests. Retired if it does not recover.
An illustration of the setup, not a record of any real one.
How sending is set up
Five parts, each one written into the engagement before any message goes out. The longer explanation, with the provider rules behind it, is in the domains and warm-up guide.
- 01
Separate secondary domains
Cold email carries more risk of spam complaints than ordinary mail, so it never goes out from your main domain. Close variations of your brand keep any damage away from the domain your customers and invoices depend on.
- 02
Authenticated before the first send
SPF, DKIM and DMARC on every domain, with the From domain aligned to what is signed. We check the result before any campaign message is sent.
- 03
Real inboxes, spread out
A few inboxes per domain, named after real people on your team, each with a signature and a working reply path. Sending is spread across them instead of pushing one hard.
- 04
Warmed up gradually
Each new inbox starts with a little mail to people likely to reply, and volume rises slowly. If replies drop or test messages land in spam, we hold or cut back.
- 05
Volume set in writing
The volume for each inbox and each domain is written down before sending starts, and you can see it. We watch placement every week and rest any domain that starts to slip.
What is yours
- Domains and inboxes
- Registered and set up in your own accounts, so they stay yours if we stop working together.
- Lists and messaging
- Everything we build for the campaign is yours from day one, with a written handover at the end.
- Approval
- You approve every message before it goes out.
- Reporting
- Every result is reported as “X from Y”, including the misses. See how we report.
The terms are on the page: ownership and handover, §5 and sending and domain practice, §6.
Questions
Will you send from our main domain?
No. Sending runs from separate secondary domains, never your primary domain. This is written into our engagement terms.
Whose accounts are the domains and inboxes in?
Yours. Everything is built in your own accounts and on your own domains, so nothing is lost if you leave.
How do you decide how much to send?
Sending volume and warm-up practice are set in writing for each engagement, before sending starts.
What happens when a domain starts landing in spam?
We check placement every week. A domain that slips is rested, and if it does not recover it is retired. That is the purpose of using secondary domains.