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Guide · CRM

GoHighLevel vs HubSpot for B2B sales teams: price, fit and trade-offs.

By Nouman, founder · 18 October 2026

GoHighLevel is the cheaper, all-in-one choice for a small B2B team with a simple, repeatable sales process: it charges per account with unlimited users and bundles CRM, email, SMS, calendars and automation. HubSpot is the deeper CRM, with stronger deal management, reporting and integrations, priced per seat. A small software company usually fits GoHighLevel until its team, deal complexity or reporting needs outgrow it.

Disclosure: we set up GoHighLevel for B2B teams; HubSpot work is scoped with a specialist partner. We've tried to be fair to both.

Published prices (October 2026)

GoHighLevel

  • Starter: $97 a month ($970 a year on annual billing), up to 3 sub-accounts.
  • Unlimited: $297 a month ($2,970 a year), unlimited sub-accounts.
  • Agency Pro: $497 a month ($4,970 a year).
  • All plans include unlimited users and contacts.

HubSpot Sales Hub

  • Entry tier (no charge): $0 for up to 2 users.
  • Starter: $7 to $20 per seat per month, depending on billing.
  • Professional: $90 to $100 per seat per month, depending on billing, plus a $1,500 one-time onboarding fee.
  • Enterprise: $150 per seat per month, plus a $3,500 one-time onboarding fee.

As published on GoHighLevel's pricing page and HubSpot's Sales Hub pricing page. Checked 18 October 2026. Prices change; check both pages before deciding.

Side by side

Built for

  • GoHighLevel: Agencies and small businesses that want one tool for CRM, pipelines, email, SMS, calendars, forms and automation.
  • HubSpot: Companies that want a deep CRM with strong deal management, reporting and a large integration ecosystem.

How it is priced

  • GoHighLevel: Per account, with unlimited users and contacts. A bigger team doesn't raise the bill.
  • HubSpot: Per seat. Each salesperson adds cost, and the higher tiers carry one-time onboarding fees.

Setup for B2B

  • GoHighLevel: Flexible but generic out of the box; a B2B pipeline, stages and routing need configuring.
  • HubSpot: B2B deal pipelines and sales objects are the default; less to build, more to pay.

Reporting

  • GoHighLevel: Pipeline and activity dashboards; adequate for a small team.
  • HubSpot: Deeper and more flexible, especially at higher tiers.

Integrations

  • GoHighLevel: Covers the common tools; fewer native integrations.
  • HubSpot: A large app marketplace with many native integrations.

Which to choose

Choose GoHighLevel if your sales team is small, your process is simple and repeatable, you want email, calendars, forms and follow-up in one place, and a flat monthly price matters more than reporting depth.

Choose HubSpot if you're adding salespeople quickly, deals involve several stakeholders over long cycles, leadership needs detailed reporting across marketing and sales, or you rely on integrations GoHighLevel lacks.

Either way, the CRM only helps if the pipeline stages, routing rules and follow-up are designed around how your deals actually move. How we set up GoHighLevel for B2B sales teams

Questions people ask

Is GoHighLevel cheaper than HubSpot?

For most teams, yes, because GoHighLevel charges per account with unlimited users while HubSpot charges per seat. The gap grows with every salesperson you add. Compare the published prices below against your own team size.

Is GoHighLevel good for B2B companies?

It can be, for small B2B teams with a clear, repeatable sales process that want pipelines, email, calendars and follow-up automation in one tool at a flat price. It needs configuring for B2B, because it was built mainly for agencies and local businesses.

When is HubSpot the better choice?

When your team is growing, your deals involve several stakeholders and long cycles, you need detailed reporting across marketing and sales, or you depend on integrations GoHighLevel doesn't offer.

Can we move from HubSpot to GoHighLevel later, or the other way?

Yes. Contacts, companies and deals can be exported and imported either way; workflows and automations have to be rebuilt. Plan the move around a quiet sales period.

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Or email Nouman: scipioform@gmail.com, or call +44 7400 754177 or